The launch follows the arrival of other expanded offerings from Pandora last year, as the music streaming market shifted to favor on-demand services that expose you to new music through personalized recommendations - like Apple Music and Spotify both do. Priced competitively with the other on-demand music services on the market, the new service is $9.99 per month. The company this morning announced the debut of a new paid tier to its streaming service called Pandora Premium, which offers a combination of radio-like listening as well as the option to search and play any track and create your own playlists. All product names, logos, and brands are property of their respective owners.Pandora’s long-awaited alternative to Spotify has arrived today. In February 2019, Sirius XM Holdings acquired Pandora for $3.5 billion in stock.ĭisclaimer: WebCatalog is not affiliated, associated, authorized, endorsed by or in any way officially connected to Pandora.
In 2019, Pandora had about 63.5 million active monthly users, and 6.2 million subscribers. Pandora is a freemium service basic features are free with advertisements or limitations, while additional features, such as improved streaming quality, music downloads and offline channels are offered via paid subscriptions.
In 2005, the company shifted its focus to the consumer market by launching Pandora as an internet radio product. The company was founded in 2000 as Savage Beast Technologies, and initially conceived as a business-to-business company licensing the Music Genome Project to retailers as a recommendation platform.
In 2017, the service launched Pandora Premium, an on-demand version of the service more in line with contemporary competitors. The service originally launched in the consumer market as an internet radio service, which would generate personalized channels based on these traits and songs liked by the user this service is available in an advertising-supported tier, and a subscription-based version. Based in Oakland, California, the service carries a focus on recommendations based on the "Music Genome Project" - a means of classifying individual songs by musical traits. Pandora is an American subscription-based music streaming service owned by Sirius XM Holdings.
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